Overview
- The agreement lets Sora and ChatGPT Images generate short videos and images using more than 200 characters across Disney, Marvel, Pixar and Star Wars.
- The license covers stylized characters as well as costumes, vehicles and iconic environments, excludes actor faces or voices, and includes age checks and other safety controls.
- Disney will become a principal customer of OpenAI’s APIs and will deploy ChatGPT internally to build tools and new experiences for Disney+.
- A curated selection of user-created Sora videos could appear on Disney+, with feature rollouts expected to begin in early 2026.
- Disney’s $1 billion equity investment comes with warrants for additional OpenAI shares, and the transaction remains subject to corporate and regulatory approvals.