Overview
- Disney and OpenAI confirmed a three-year licensing agreement that designates Disney as Sora’s first major content partner.
- Sora and ChatGPT Images are slated to start generating fan-requested videos and images using Disney IP in early 2026, with a curated selection of Sora videos appearing on Disney+.
- Disney will invest $1 billion in OpenAI and become a major customer, using OpenAI APIs for new products and deploying ChatGPT for employees.
- The license covers more than 200 animated, masked, and creature characters plus costumes, props, vehicles, and environments across Disney, Marvel, Pixar, and Star Wars, excluding talent likenesses and voices.
- The transaction includes warrants for additional equity and remains subject to definitive agreements, corporate and board approvals, and commitments to user safety and creator-rights protections.