Overview
- Disney will be a major customer of OpenAI's APIs to build products and experiences for Disney+, while employees adopt ChatGPT internally.
- More than 200 characters and assets from Disney, Marvel, Pixar and Star Wars are licensed for Sora video generation and for ChatGPT Images.
- Curated Sora creations are planned for Disney+ in early 2026, with deployment expected after customary corporate and regulatory approvals.
- The agreement bars use of talent likenesses, faces or voices and adds age restrictions and other controls to prevent harmful or illegal content.
- Disney's $1 billion equity investment includes options to acquire additional ownership, with recent reporting noting continued IP enforcement against unlicensed AI use.