Overview
- Sora and ChatGPT Images will begin generating short videos and images using Disney, Marvel, Pixar and Star Wars IP in early 2026.
- The license covers more than 200 animated, masked and creature characters plus costumes, props, vehicles and environments, excluding performer likenesses and voices.
- Disney will become a major OpenAI customer, using APIs to build new products for Disney+ and deploying ChatGPT for employees.
- A curated selection of user-created Sora videos featuring Disney characters will be available to stream on Disney+.
- Disney’s equity stake includes warrants for additional OpenAI shares, the companies pledged “responsible” safeguards, and the deal awaits board and corporate approvals.