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Disney Intensifies Nostalgia Campaign for Freaky Friday Sequel Ahead of August Release

Disney is reviving early-2000s nostalgia with a theater-first release bolstered by promotional materials that spotlight the film’s family-focused premise.

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Overview

  • Otro viernes de locos reunites Lindsay Lohan and Jamie Lee Curtis as Anna and Tess Coleman more than two decades after the original Freaky Friday.
  • The sequel introduces a multigenerational body swap involving Anna’s daughter Harper and her soon-to-be stepsister Lily.
  • Under director Nisha Ganatra, the film blends returning favorites like Chad Michael Murray, Mark Harmon and Rosalind Chao with newcomers including Julia Butters and Sophia Hammons.
  • Disney has released character posters and a full trailer to build box office momentum ahead of the film’s exclusive theatrical debut on August 7, 2025.
  • Theaters-only window reflects Disney’s strategy to drive big-screen attendance before the title arrives on streaming platforms.