Disney Faces Criticism Over Rising Theme Park Costs Impacting Accessibility

The company defends its pricing strategy while introducing new promotions to address affordability concerns among middle-class families.

Disney theme park prices have significantly increased, with new fees for previously free services like line-skipping and transportation adding to the financial burden.
Internal discussions at Disney reveal concerns that the company may have pushed pricing too far, risking alienation of its loyal middle-class customer base.
Surveys show declining guest intent to return, with many citing affordability as a primary reason for cutting back on Disney vacations.
Despite attendance stagnation in 2024, Disney achieved record revenue and profits, driven by higher guest spending and increased ticket prices.
In response to backlash, Disney has introduced promotional offers, such as discounted children's tickets, to make vacations more accessible to families.