Disney Emphasizes Synergy Between Linear and Streaming Platforms

Craig Erwich highlights the non-duplicative nature of audiences across Disney's networks and streaming services.

Craig Erwich, Disney Television Group President, emphasizes the complementary nature of linear and streaming platforms, highlighting their non-duplicative audiences.
Disney's linear networks and streaming platforms generated nearly 54 billion hours of viewing in the U.S. in 2023, with Grey's Anatomy being the top show on Disney+ globally.
The Rookie and Abbott Elementary show significant viewership on both linear and streaming, with The Rookie's viewership on Hulu nearly doubling in the last year.
Only Murders in the Building finds new audience on ABC, with a significant increase in streaming on Hulu following its linear broadcast.
Freeform remains committed to its young female adult audience, with most viewing occurring on Hulu despite no new scripted shows planned for 2024.