Overview
- The A Most Magical Christmas campaign spans an 11-metre castle façade at Selfridges’ Oxford Street flagship, 30 story-led windows across the UK, bespoke shopping bags, and more than 80 brand collaborations.
- The experience features a light-and-music show, an Imagineering-powered interactive Tinker Bell window, surprise theatrical moments, a Disney Classics afternoon tea, and curated film screenings.
- A pop-up Disney Store inside Selfridges sold park-only merchandise and exclusive plush in Selfridges yellow, linking the spectacle directly to retail.
- Disney says the cross-enterprise effort united Theatrical Group, Parks, Walt Disney Imagineering, Studios, and Disney+ to launch products spanning over 20 franchises.
- It marked Selfridges’ first collaborative Christmas campaign and its largest Oxford Street façade in more than 50 years, and Disney reports strong organic social engagement, footfall, and sales while pointing to a planned Formula 1 collaboration in 2026.