Overview

• Imagineering introduced the design approach called Conjured Architecture, blending historical European styles with fantastical villain motifs.
• Research trips to Paris and Barcelona informed use of Art Nouveau and Modernisme elements, including swirling forms, stained glass, painted metals, and deep jewel tones.
• Disney Legend and former animator Andreas Deja said he is officially consulting to align the land’s look with classic animated villains.
• Wyatt Winter is leading the creative team with Caroline May named executive creative director for the project.
• The multi-acre expansion will feature two major attractions plus dining and shopping, with specific ride details and an opening timeline still unannounced.