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Disney Debuts Halloween Décor and Merchandise Push as Party Approaches

The rollouts showcase Disney’s unified Halloween strategy through festive store transformations with targeted merchandise offers.

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Overview

  • World of Disney in Downtown Disney and the Emporium at Magic Kingdom unveiled Halloween-themed window displays and in-store décor between August 9 and 10.
  • The new Cutie Ghost collection, Disney Villains bomber jackets and Halloween Spirit Jerseys have launched alongside a wide assortment of seasonal apparel and accessories.
  • Pumpkin-shaped headbands, home décor items and collectibles are now available at World of Disney, Emporium and Bay View Gifts at Disney’s Contemporary Resort.
  • Guests spending $40 or more at World of Disney can purchase a Halloween tote bag for $29.99, with a $5.99 reusable shopper offered as an alternative.
  • All retail activations support Disney’s season-long engagement strategy leading into the first Mickey’s Not-So-Scary Halloween Party on August 15, which will feature after-hours events and exclusive merchandise.