Overview

• Disney’s pastel Cutie Ghost and fall-inspired Pumpkin Spice collections launched online on August 11 and appeared at select Disney park stores.
• The Pumpkin Spice collection highlights a scented Loungefly mini backpack priced at $100 and a matching pumpkin spice–scented ear headband at $44.99.
• The Cutie Ghost line embraces a sweet Halloween aesthetic with pastel ghost motifs across apparel, plush pillows, cups, sleepwear and themed jewelry.
• Partner brands include Loungefly for bags and ears, BaubleBar for Cutie Ghost earrings and Pandora for Mickey Mouse pumpkin charms.
• Key pieces have been selling out within hours, fueling online and in-park scarcity and driving shoppers to act quickly.