Overview

• All four themed lines—pastel ghost, Winnie the Pooh, Disney Villains and Nightmare Before Christmas—are now available at Walt Disney World parks and on DisneyStore.com.
• The pastel ghost collection spans youth and adult apparel, accessories and home goods, and its most popular pieces have nearly sold out.
• The Disney Parks Blog’s Hallo-week promotion (August 4–8) is unveiling a new character collection each day to sustain guest engagement.
• Character-specific assortments landed in park shops between August 1 and 5, with Pooh merchandise at the Emporium and Discovery Trading Company and Villains items at Emporium, Fantasy Faire and World of Disney.
• Disney’s multi-channel strategy leverages timed online drops and in-resort tie-ins like Mickey’s Not-So-Scary Halloween Party to drive strong seasonal demand and spending.