Overview
- Disney Cruise Line sent surveys to guests on Wednesday, June 3 asking them to rate seven potential promotions, each presented as having an approximate retail value of $500.
- The options being tested include free Disney Parks tickets, a complimentary hotel night, discounts on airfare when bundled through the line, onboard credit, unlimited digital photo downloads, a free internet package, and Port Adventure credit.
- Those survey options are not confirmed offers and are intended to gather guest preferences to inform marketing and packaging decisions, not to announce new products.
- At the same time the line tightened onboard rules and charges, updating stateroom door-decoration limits with a $100-per-incident fine effective June 3 and applying new alcohol and menu policies, and the new Disney Adventure has added a $5 room-service fee plus an 18% automatic gratuity.
- If Disney moves forward with park, hotel or airfare incentives, the company could boost bookings by encouraging families to bundle cruises with wider Disney vacations, but guests should expect any final details, availability and restrictions to be announced later.