Overview

• Variety reports Disney has asked producers and writers for pitches tailored to males ages 13–28, including globe-spanning adventures, treasure hunts and Halloween-focused titles.
• Live-action chief David Greenbaum is leading the effort, with newly hired executive Daria Cercek helping shape projects aimed at young male audiences.
• CEO Bob Iger told investors the studio will not favor legacy IP over originals, saying the priority is to “put out great movies.”
• Disney is also leaning into gaming to reach younger audiences, including a reported $1.5 billion equity stake connected to Fortnite’s ecosystem.
• The pivot comes as Marvel’s recent entries have underperformed and Star Wars has been slow to return to theaters, with some outlets reporting leadership is reassessing long-time creative stewardship.