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Disney Consumer Products Activates Nationwide Holiday Giving Drive With Detroit Kickoff and 50-State Surprises

With support from Toys for Tots plus Good360, Disney is delivering donations as immersive, parent-choice experiences across the country.

Overview

  • On Dec. 6, Disney hosted an immersive Detroit event for more than 120 families identified by Toys for Tots, with local Marines volunteering throughout.
  • Parents selected gifts for their children from Disney and partner brands, complemented by themed play zones and experiences featuring Marvel, Star Wars, Mattel and Jazwares.
  • DCP and Good360 surprised more than 100 families across all 50 states and Washington, D.C., with Disney Store shopping sprees, including two Times Square experiences.
  • Stitch launched the Disney Holiday Magic Tour in Detroit, meeting families and promoting the Make Someone’s Holiday Magic campaign.
  • Public participation continues through the Disney Ultimate Toy Drive, with online donations open through Dec. 24 and in-person giving at Disney Stores and the U.S. parks through Dec. 14.