Overview
- Disney's new streaming platform will be named 'ESPN,' maintaining brand continuity for its flagship sports service.
- The standalone service will launch this fall and include live games, betting integrations, fantasy tools, and studio programming.
- Monthly pricing is expected to range from $25 to $30, with bundle discounts and specifics to be revealed by Disney CEO Bob Iger next week.
- Existing ESPN+ will remain available as a lower-cost option, while pay-TV subscribers can authenticate into the new app for enhanced digital features.
- The redesigned ESPN app will serve as the gateway for accessing the service across smart TVs and devices, consolidating ESPN's offerings under one platform.