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Disney Closes Hulu Deal, Integrates Linear TV With Streaming

Leveraging combined audiences from cable channels paired with streaming has driven Disney’s streaming arm to profit against a backdrop of rival network spin-offs

Overview

  • Disney paid $438.7 million to acquire Comcast’s remaining 33% stake in Hulu, completing its takeover for a total of $9.0487 billion.
  • The company now manages its five major networks — ABC, Disney Channel, NatGeo, FX and ESPN — in a unified operation alongside its streaming services.
  • Bob Iger says the combined TV and streaming strategy enabled Disney’s streaming business to swing from heavy losses to profitability and will drive margin growth through shared programming costs.
  • Competitors Warner Bros. Discovery and Comcast are spinning off their cable networks into separate publicly traded entities, leaving Disney as one of the few major media companies with fully integrated linear and streaming assets.
  • Disney is weighing a shift in its reporting to focus on EBITDA and cash-flow metrics instead of quarterly subscriber totals to highlight its margin-focused streaming performance.