Disney CEO Bob Iger Cites Lack of Supervision for 'The Marvels' Box Office Flop
In a shift from past successes, 2023 marks the first non-pandemic year since 2014 that Disney has not launched a billion-dollar movie.
- Disney CEO Bob Iger attributes the box office flop of 'The Marvels' to lack of supervision on set due to pandemic-related production restrictions.
- The film, directed by Nia DaCosta, is the first MCU title not expected to cross the $100 million mark domestically.
- Iger also mentioned that Disney may have to be more realistic about each film’s potential, considering the high standards set by previous billion-dollar grossing films.
- 2023 marks the first non-pandemic year since 2014 that Disney has not launched a billion-dollar movie.
- Iger acknowledged that Disney has made too many sequels in recent years and will only greenlight a sequel if the story is worth telling.