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Disney Brings Parks Merchandise to Selfridges London as UK Rollout Begins

The in-store destination opens access to park-exclusive lines through a phased launch tied to Selfridges’ “A Most Magical Christmas” campaign.

Overview

  • The Oxford Street shop-in-shop opened on September 22 with collections from Walt Disney World, Disneyland Resort, Disneyland Paris, Shanghai Disney Resort, and Tokyo Disney Resort.
  • Selfridges Manchester Trafford Centre adds the range on September 29, followed by Manchester Exchange and Birmingham Bullring on October 13.
  • Select items are available on DisneyStore.co.uk, with additional access for global shoppers via Selfridges.com.
  • Drops include Disneyland Resort 70th-anniversary pins and create-your-own headbands from October 2, plus Parks Life, Loungefly, holiday ornaments, Paris collectibles, Shanghai exclusives, and Tokyo plush.
  • The collaboration expands on November 6 with more than 60 brand partnerships, 18 Disney-themed windows, and special-edition Selfridges bags as part of the holiday activation.