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Disney Brings 'Hexed' Protagonist Billie Doe to Its Parks

The early park appearances are meant to introduce the film’s lead and boost awareness before Hexed opens in theaters over Thanksgiving week.

Overview

  • Disney revealed Tuesday that Billie Doe made a surprise first appearance at Magic Kingdom during ABC’s Christmas Day parade filming on November 10, giving audiences an advance look at the character.
  • The company confirmed Billie will begin meet-and-greets at Disneyland Park on November 20 and at Disney’s Hollywood Studios on November 25, the day Hexed opens in theaters.
  • Official first-look images and video show Billie’s homespun witch costume, moon-shaped earring, teal nails and a burgundy cape, signaling a faithful park adaptation of the film design.
  • Disney has not published exact meet-and-greet locations, daily appearance times, or how long Billie will be in the parks, though footage and promotional staging suggest Hollywood Studios appearances may be staged in or near Animation Courtyard.
  • Putting a new protagonist into park entertainment follows a long Disney practice of cross-promotion and could extend beyond initial dates if guest interest warrants, so visitors should check the Disneyland app or My Disney Experience for schedule updates.