Overview
- The three-year license allows Sora to generate short, on-demand social videos using characters from Disney, Pixar, Marvel and Star Wars.
- The agreement explicitly excludes the likenesses and voices of real actors.
- Disney will introduce ChatGPT to employees and use OpenAI technology to develop new products and experiences.
- CEO Bob Iger said the collaboration aims to extend Disney storytelling with generative AI in a way that respects creators and their work.
- The deal lands as major studios weigh partnerships with AI firms, with OpenAI in talks across the industry about Sora’s creative and commercial potential.