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Disney Annual Passholders Intensify Backlash After New-Buyer Incentives

Veteran Annual Passholders have unified to demand the reinstatement of key perks following Disney’s fresh gift-card offers supplemented by resort discounts for new subscribers.

Credit: Disney

Overview

  • Passholders have formalized specific demands for restoring PhotoPass downloads and Lightning Lane access without extra fees, extending monthly payment options beyond Florida residents, and securing enhanced loyalty recognition.
  • Disney’s pilot of reservation-free “Good To Go” days alongside tiered gift-card and resort-discount promotions for new buyers has deepened frustrations among longtime subscribers.
  • Once-included benefits like PhotoPass downloads and the Water Park & Sports option now carry separate $99 annual fees, eroding the value proposition of higher-tier passes.
  • Extended Evening Hours remain tied to Deluxe resort stays, leaving many Annual Passholders excluded from one of the program’s most coveted perks.
  • Critics point to Universal Orlando’s simpler, lower-cost, all-inclusive pass model as evidence that Disney’s current strategy risks driving core customers away.