Disney Announces Streaming Price Hikes and Future Plans to Curb Password Sharing
- Disney is raising the prices of ad-free Disney+ by 27% and ad-free Hulu by 20% starting in October.
- The company lost 12.5 million Disney+ subscribers in India after losing cricket broadcasting rights but gained 800,000 elsewhere.
- Disney CEO Bob Iger acknowledged widespread password sharing and plans to introduce account sharing restrictions in 2024.
- The price increases aim to push subscribers toward cheaper ad-supported tiers to increase ad revenue.
- Disney's streaming division reduced losses in the latest quarter but remains unprofitable, prompting a new focus on generating more revenue per user.
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