Overview

• Webtoon will build and operate the new app, described as an expansion of Marvel Unlimited that adds archived runs, current issues, and original series.
• The service will offer both vertical-scroll and traditional reading formats, and it will feature select Webtoon Originals alongside Disney-owned titles.
• Disney+ subscribers will receive curated access to a selection of comics at no additional cost through the Disney+ Perks program.
• Select titles will be localized for Korean and Japanese markets to extend distribution across Webtoon's global platforms.
• Webtoon shares jumped about 58% after-hours on the announcement, while both the platform plans and Disney’s proposed 2% stake remain subject to final agreements and closing conditions.