Overview
- U.S. Snapchat users will receive a Sponsored Snap from Zootopia 2 characters delivered directly to their Chat inboxes.
- Real-world activations are planned in Los Angeles at high-traffic sites including The Grove and The Americana.
- An in-film integration reimagines Snapchat as “Snapcat,” shown when Clawhauser takes a selfie with an AR Lens during a Gazelle concert.
- The campaign launched November 10, with Snapchat ads and interactive features scheduled to go live on November 24.
- Creative highlights Judy Hopps, Nick Wilde, and Clawhauser, with some coverage reporting additional Lenses referencing new characters.