Overview
- Disney and Snap announced a coordinated campaign on November 10 that extends Zootopia 2 beyond theaters and onto Snapchat.
- Seven character AR Lenses will be available in a Zootopia 2–branded AR Bar on Snapchat from November 24 to 27.
- U.S. Snapchatters will receive a Sponsored Snap featuring film characters delivered directly to their Chat inboxes.
- Out-of-home activations are planned across Los Angeles, including placements at The Grove and The Americana.
- Zootopia 2 opens November 26 with a confirmed on-screen “Snapcat” appearance when Clawhauser uses an AR Lens during a Gazelle concert.