Overview

• The limited-time activation will run across Selfridges London, Manchester and Birmingham, and online at Selfridges.com starting November 6, 2025.
• Plans include 18 Disney-themed windows, a transformed Oxford Street façade, more than 60 brand collaborations, and two bespoke versions of the Selfridges yellow bag.
• Selfridges London opens early elements on September 22 with a dedicated Disney Store destination and a Harry Lambert for Zara x Disney residency in The Corner Shop.
• Local coverage confirms window displays and product assortments at Manchester’s Trafford Centre and Exchange Square locations and at Birmingham’s Bullring.
• The two-years-in-the-making project draws on a relationship dating to the 1950s, which recent reports also frame as a notable Disney Store brand activation following prior standalone store closures.