Overview
- Disney rolled out Halloween content across Disney Dreamlight Valley, Disney Emoji Blitz, and Disney Solitaire, bringing new seasonal activities and themed rewards to each title.
- Dreamlight Valley’s free “Season of Scares” update adds Oogie Boogie and Zero, a new “Haunting Elegance” Star Path, seasonal outfits and decorations, and two limited-time events that send players to Scrooge McDuck’s Store to follow a mystery for exclusive rewards.
- Disney Emoji Blitz opened a short Costume Contest Photo Hunt that awards new themed emojis such as Werewolf Goofy, Mummy Donald Duck, Haunted Mansion, and Vampire Stitch.
- Disney Solitaire introduced Halloween puzzles called Maleficent’s Spells, a Chef Event featuring Remy and Linguini, Nightmare Before Christmas–inspired stickers, and special in-game offers and sales.
- The campaign follows Disney’s usual live-service playbook by using well-known franchise characters to cross-promote IP, combine free content with Premium Shop purchases, and concentrate short event windows to boost player engagement and in-game spending.