Disney and NFL partner for animated 'Toy Story' football game telecast

ESPN, Disney, Pixar, and the NFL collaborated on a real-time animated presentation of an NFL game set in the 'Toy Story' universe.
The alternate 'Toy Story Funday Football' telecast will air October 2 alongside the live Falcons-Jaguars game in London.
Player movements will be synced to the real game in real time using tracking technology and Unity's game engine.
The telecast aims to engage kids and leverage 'Toy Story' nostalgia, with appearances by the characters.
Insurance company Allstate will sponsor football trivia instead of traditional ads during the broadcast.