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Disney and Netflix Strike Wide Non‑Exclusive Licensing Pact

The deal sells access to a curated slate of Disney library and current shows to Netflix as a way to drive revenue and boost awareness for upcoming Disney+ seasons and theatrical releases.

Overview

  • Variety reported Friday that Disney Entertainment has agreed to a broad, non‑exclusive licensing arrangement with Netflix that will place select Disney+ originals, 20th Television series, legacy TV shows, and some Disney/Pixar films on Netflix for set terms.
  • Two promotional batches start Oct. 4 when seasons 1–2 of Percy Jackson and all five original Ice Age films arrive on Netflix for three months to prime audiences ahead of Percy Jackson season 3 on Disney+ (Nov. 20) and the Ice Age theatrical sequel (Feb. 5, 2027).
  • Other timed rollouts include Will Trent seasons 1–4 on Nov. 3, Shifting Gears seasons 1–2 on Dec. 1 in the U.S. (January internationally), and Tracker seasons 1–3 on Netflix outside the U.S. beginning Feb. 26, 2027, with regional and multiyear terms varying by title.
  • Disney will keep the licensed titles available on its own services while Netflix pays fees for the secondary windows, a move Disney says will generate incremental revenue and use Netflix’s 300‑plus million subscribers to widen audience reach.
  • The agreement marks a tactical shift from strict exclusivity: it lets Disney extract value from older and non‑core assets while using short Netflix windows as marketing funnels back to Disney+ and theatrical windows, a change from the full hoarding strategy used after Disney+ launched.