Overview

• On Disney+, a “Taste of ITVX” section will feature UK hits including Mr Bates vs The Post Office, Love Island, and espionage thriller Spy Among Friends.
• ITVX’s “Taste of Disney+” hub will showcase Disney+ titles such as The Bear, Andor, and family series like Phineas and Ferb.
• The curated collections will rotate every few months and be available at no extra charge to subscribers.
• ITV will handle advertising sales for the curated “Taste of Disney+” section on ITVX and Disney will sell ads for the “Taste of ITVX” hub on its ad-supported tier.
• Disney and ITV are in active talks to roll out similar content-swap arrangements across other European markets.