Overview

• SDCC officials advised studios to forgo Hall H panels when cost, timing and leak risks outweigh promotional benefits
• Marvel Studios sat out Hall H to guard its upcoming projects and accommodate tight production schedules
• Disney took advantage of programming gaps with Hall H presentations for Tron: Ares, Predator: Badlands, Percy Jackson & the Olympians and Alien: Earth
• George Lucas made his first Hall H appearance to promote the Lucas Museum of Narrative Art
• With blockbuster panels scaled back, television series, anime and immersive off-site activations dominated fan engagement at Comic-Con 2025