Overview
- Select items go on sale online November 8 via DisneyStore.com, with the full assortment available at the F1 Las Vegas Hub presented by American Express inside The Venetian Resort Las Vegas.
- The 25-piece line spans apparel, accessories and collectibles in a red, black and white palette with racing motifs, including a windbreaker limited to 80 pieces online.
- Disney’s in-house team designed the collection under the creative lead of Bobby Kim, vice president of creative at Disney Consumer Products and cofounder of The Hundreds.
- Race-weekend plans include a Fountains of Bellagio performance by Maestro Mickey, a National Anthem performance by the Disneyland Band, a community day, and a pitlane walk featuring Mickey & Friends.
- Formula 1 executive Emily Prazer describes the partnership as part of an ‘always on’ strategy to extend the sport’s cultural footprint and connect with new fans.