Overview

• Disney and Formula 1 officially announced a partnership starting in the 2026 season, integrating Mickey Mouse and Friends into the F1 world.
• The collaboration will feature global experiences, content, and merchandise designed to engage fans of all ages.
• The initiative reflects both brands’ strategies to expand their reach, with F1 targeting younger audiences and Disney tapping into motorsport’s growing popularity.
• Disney teased the partnership with a video showing an F1 car leaving tire marks in the shape of Mickey Mouse’s silhouette.
• Further details about the collaboration will be revealed throughout the 2025 F1 season as both brands prepare for the 2026 launch.