Overview
- The companies announced the multi-year alliance on Monday, Nov. 9, 2026, at Adobe MAX in Miami Beach and named Adobe an Official AI Innovation Partner of The Walt Disney Company.
- Under the deal Adobe will provide early access to Firefly, Firefly Foundry, Premiere and Photoshop plus dedicated engineering and research support for Disney’s production pipelines.
- The partners will co-develop proprietary generative AI models via Adobe Firefly Foundry that are trained on Disney’s internal archives and kept private and owned by Disney.
- Walt Disney Imagineering is already using two Adobe models — a sketch-to-image tool and a custom image generator — which company officials say have cut concept timelines from months to hours or days.
- Key details remain unsettled: neither side disclosed financial terms, wider deployment plans (for example full 2D-to-3D prototyping), or quantified effects on jobs and costs even as Disney has pursued company-wide savings.