Overview

• Disney confirmed that none of the deepfake footage of Dwayne Johnson layered onto a body double for its live-action Moana will appear in the final film.
• Plans to introduce an AI-generated sidekick named Bit for Jeff Bridges’ character in Tron: Ares were also shelved before any development advanced.
• The company and AI partner Metaphysic spent 18 months negotiating a digital-double agreement before legal and security issues halted the project.
• Executives feared they could not fully claim intellectual property rights over AI-created elements and worried about negative publicity during union talks.
• Moving forward, Disney is adopting a more measured approach to generative AI, reinforcing internal safeguards and legal review before further experimentation.