Overview

• Disney dropped its proposal to use a Metaphysic-powered deepfake of Dwayne Johnson in the live-action Moana after 18 months of negotiations over security and rights issues.
• An envisioned generative AI character called Bit for Tron: Ares was also shelved when executives feared the concept could trigger negative publicity.
• Studio lawyers warned that incorporating AI-generated elements might undermine Disney’s ability to claim full copyright over its films.
• Disney and Universal’s lawsuit filed in June against Midjourney for alleged copyright infringement remains ongoing.
• The company’s AI task force continues to enforce strict governance as industry debates over AI use in film unfold.