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Dish TV Launches VZY Smart TVs, Targets 25% Revenue From Non‑DTH Within Two Years

The push counters declining pay-TV income by refocusing the company on an integrated device-plus-content ecosystem.

Overview

  • The company introduced the VZY integrated smart TV line that bundles DTH and OTT access in a single, plug‑and‑play device, with nationwide retail and online availability.
  • The initial range comprises seven models from 32‑inch HD to 55‑inch 4K UHD QLED, priced roughly between Rs 12,000 and Rs 45,000.
  • Units are currently built by a third party and run on Google TV, with a plan to develop an in‑house operating system in the next 1.5–2 years.
  • Non‑DTH businesses contribute about 10% of revenue today, with CEO Manoj Dobhal setting an 18–24 month goal for a 25% share.
  • Dish TV is scaling prior bets including Watcho, launched in 2019, and Shopzop, live since August 11 with 4,000‑plus products, as management reports encouraging early VZY response.