Overview
- Discovery+ raised U.S. subscription costs on Tuesday with the ad-supported plan up $1 to $6.99 per month and the ad-free plan up $2 to $11.99 per month.
- The price change applies immediately to new subscribers and will appear on existing customers' bills on or after November 12, 2026 following 30 days' notice.
- The announcement came one week after Paramount's acquisition of Warner Bros. Discovery closed to form Skydance and follows company comments that streaming strategy will be reviewed.
- Skydance has said the Discovery+ price move was planned before the merger and CEO David Ellison has said HBO Max and Paramount+ will eventually be combined into a single service.
- Industry data put U.S. Discovery+ paying subscribers at about 4.9 million as of August 2026 and observers say the hike may be an early step to help meet Skydance's large debt load and cost‑saving targets.