Discord's April Fools' Joke Video Breaks YouTube Record with 1.4 Billion Views

The video was unintentionally played on loop in the app's notifications, leading to an unprecedented view count.

Discord's April Fools' Day joke video unexpectedly set a new YouTube view count record with over 1.4 billion views in 24 hours, surpassing the previous record held by the Grand Theft Auto VI trailer.
The video, intended to advertise a temporary loot box feature in the app, was automatically played on loop in the background of Discord's toast notification, leading to the massive view count.
Discord acknowledged the incident as an accident, with developers expressing surprise at the video's viral success.
It remains unclear what actions, if any, YouTube will take regarding the artificially inflated view count.
The incident has sparked discussions within the YouTube community about the legitimacy of the record and the potential for similar exploits.