Discord Launches Sponsored Quests to Introduce Ads with Minimal User Disruption
The new advertising model allows users to disable ads and earn rewards, despite Discord's historical opposition to ads.
- Discord introduces Sponsored Quests, allowing video game developers to advertise to users with minimal intrusion.
- Users can earn in-game rewards by completing Sponsored Quests while friends watch their game streams on Discord.
- Ads will be targeted based on users' gameplay, age, and geographic location, and can be disabled in settings.
- The move marks a significant shift from Discord's previous anti-advertising stance, citing user experience and privacy concerns.
- Despite potential user backlash, Discord aims to support game developers and boost revenue through this advertising model.