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Discord Launches In-Server Game Item Shopping With Marvel Rivals

The desktop-only pilot uses wishlists plus gifting to test a new monetization channel with revenue terms undisclosed.

Overview

  • Users can browse, buy, create wishlists, view friends’ wishlists, and gift Marvel Rivals cosmetics directly in the official server or via DMs, with items delivered instantly through account linking.
  • The experience is launching in US currency on Discord’s desktop app, and the company says support for consoles and mobile is under consideration.
  • Discord describes this as a learning phase and plans to expand access to more games, platforms, and regions after gathering feedback.
  • Internal shop data showing gifting accounts for nearly 20% of purchases, rising to about 30% during holidays, informed the wishlist and gifting features.
  • Marvel Rivals was selected for the debut due to rapid growth to 10 million players in 72 hours and a Discord community exceeding 4 million members.