Discord Expands Reward-Based Quest Ads to Mobile Platform

The mobile rollout, set for June 2025, marks a significant step in Discord's evolving revenue strategy and advertising model.

Quest ads, initially launched on desktop and consoles in 2024, will officially debut on Discord's mobile app in June 2025.
The ads are designed to be minimally intrusive, appearing as a dismissible 'Quest bar' at the bottom of the screen, with full-screen videos playing only if users opt in.
Users can earn rewards such as avatar decorations and in-game items by engaging with video ads, continuing Discord's focus on user-driven engagement.
Major gaming franchises and non-gaming companies have already utilized Quest ads for campaigns, highlighting their versatility as an advertising tool.
The timing of this mobile expansion aligns with speculation about a potential IPO, as Discord seeks to diversify its revenue streams beyond user subscriptions.