Overview

• Quest ads, initially launched on desktop and consoles in 2024, will officially debut on Discord's mobile app in June 2025.
• The ads are designed to be minimally intrusive, appearing as a dismissible 'Quest bar' at the bottom of the screen, with full-screen videos playing only if users opt in.
• Users can earn rewards such as avatar decorations and in-game items by engaging with video ads, continuing Discord's focus on user-driven engagement.
• Major gaming franchises and non-gaming companies have already utilized Quest ads for campaigns, highlighting their versatility as an advertising tool.
• The timing of this mobile expansion aligns with speculation about a potential IPO, as Discord seeks to diversify its revenue streams beyond user subscriptions.