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4h ago

Discord Expands Quests Ads With Arena Quests and Mobile Video, Adds Measurement Partners

The rollout signals a push for reward-based ads tied to gameplay with privacy-focused attribution.

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Overview

  • Arena Quests let brands sponsor curated game sessions where users earn rewards such as Orbs or avatar decorations after playing for a set time.
  • The new format is in alpha with limited slots available for select partners.
  • Video Quests on Mobile launch as Discord’s first mobile ad product, enabling campaigns that reach users across mobile and PC.
  • Discord adds third-party measurement through AppsFlyer for mobile attribution and integrates Gamesight’s server-to-server events API for PC and console tracking, with Gamesight in beta for advertisers already using its tools.
  • AppsFlyer’s initial test with Second Dinner’s Mobile Video Quests reported about 15 million impressions, a 99% completion rate, and a 30% lower cost per install compared with the first campaign.