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Dirty Sodas Fuel Franchise Talks and Chain Trials Across Canada

Negotiations for a national drive-thru franchise mark dirty soda’s shift from niche trailers to mainstream Canadian chains

Overview

  • Sip Soda Co. founder Jeremy Guenette is in talks to franchise a drive-thru model nationwide after bringing the U.S. Mormon-inspired drink to Alberta.
  • Pop Culture Dirty Soda sisters Mikayla and Brooklynn Cantelon plan a second mobile trailer in B.C.’s Lower Mainland following strong summer sales.
  • Chains including Crumbl and McDonald’s have begun piloting dirty sodas, reflecting broader foodservice interest in customizable, Instagram-worthy beverages.
  • Industry analyst Vince Sgabellone of Circana links dirty sodas to a shift away from brewed coffee toward visually engaging specialty drinks.
  • A Restaurants Canada report shows carbonated soft drinks accounted for 19.6 percent of orders last year, suggesting room for growth in the fizzy beverage category.