Overview

• Dirk Nowitzki disclosed at the OMR Hamburg conference that he used David Hasselhoff's 'Looking for Freedom' to manage stress during his NBA career.
• The former Dallas Mavericks star retired in 2019 and has since embraced a balanced lifestyle, focusing on personal well-being and professional growth.
• Nowitzki remains active in sports promotion through his Dirk-Nowitzki-Stiftung foundation and serves as an NBA ambassador and supervisory board member.
• He maintains a light work schedule, attending the office two to three mornings a week to avoid overexertion in early retirement.
• Looking ahead, Nowitzki will join Amazon Prime in 2026 as a basketball expert, marking a structured return to media engagement.