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Dirk Nowitzki Joins Amazon’s NBA Studio as Analyst Ahead of Season Tipoff

Prime Video’s rights cover the NBA Cup plus select Conference Finals, placing Nowitzki in a star-led studio with Steve Nash, Dwyane Wade, plus Blake Griffin.

Overview

  • Nowitzki said he feels “a bit nervous” before his on-air debut, speaking at Amazon’s NBA launch event in Los Angeles.
  • The 2011 NBA champion will analyze games in English for a broad audience on Prime Video starting with the new season next week.
  • His assignment includes coverage of the NBA Cup plus Conference Finals in six of the eleven years covered by Amazon’s deal.
  • He acknowledged the role will require a sharper critical voice than his past public comments.
  • Amazon is building a studio around former stars, echoing the long-running model that made TNT’s NBA show a staple.