DirecTV to Launch Free Ad-Supported Streaming Service

MyFree DirecTV will debut on November 15, offering curated channels and on-demand content without subscription fees.

DirecTV's new service, MyFree DirecTV, aims to capture the growing market for free ad-supported television (FAST) channels.
The platform will feature curated channels and an extensive on-demand library, accessible on mobile devices, smart TVs, and streaming devices.
Kent Rees, former Sling TV executive, will lead the MyFree DirecTV project as general manager.
Advertisers are expected to benefit from targeted ad solutions as the service integrates DirecTV's Your TV content aggregation feature.
DirecTV's move into the FAST market aligns with its strategy to expand audience reach and offer more flexible viewing options.