Overview
- Viewers will scan a QR code to use a Glance mobile app that inserts themselves, family members, or pets into AI-generated images and 30‑second videos.
- Users can modify outfits and scenes by speaking into the DirecTV voice remote, with any purchases completed on their phones.
- Glance says it matches AI visuals to similar real products via reverse‑image search and claims access to about 1 trillion SKUs rather than promoting specific brands.
- DirecTV positions the experience as a personalization and content‑discovery layer that can also display real‑time weather and sports scores.
- The companies announced a rollout to DirecTV’s Gemini devices starting next year, while press materials do not specify whether customers can disable the feature.