Overview

• DirecTV and Glance announced an AI-commerce partnership that will debut on DirecTV Gemini devices in 2026.
• After roughly 10 minutes of inactivity, the experience replaces Google wallpapers and invites users to scan a QR code, upload a photo via the Glance app, generate 30-second videos, and tweak visuals by speaking into the remote.
• Glance says it matches AI-generated items to similar products using reverse-image search across what it claims are 1 trillion SKUs, with no specific brand pushing items.
• Purchases must be completed on users’ phones, the screensaver can be turned off, and the interface can display real-time weather and sports scores.
• DirecTV frames the feature as AI-driven personalization and content discovery as it expands advertising, and Glance signals it could extend similar ad formats to more TV surfaces such as the launcher.